Give these free digital marketing tools a try
I love a freebie. Don’t get me wrong I’m happy to invest in the essentials but I love it when I find free digital marketing tools. Especially when they make my life easier, and in-turn, help my clients.
Small businesses simply don’t have the big budgets for lots of monthly subscriptions to sign up to the latest marketing technology or analysis tool on the market.
Obviously depending on the required outcome it is important to dip into the funds on occasions. However, more often than not there will be a free digital marketing tool where there is no investment required. Or, a free version to make the most of while you decide if a) it’s the right tool for you, or b) it’s just a tool to be used in the short-term.
I’ve chosen a handful of tools that I use regularly which are perfect for a small business in need of a little helping hand with their online presence.
Top of my list is Canva
Canva is an online design tool which provides lots of templates and assets to use for designing marketing imagery.
I use a paid for version but for small businesses looking to do some in-house creative for social media or even leaflet design… it’s worth a look. If you’re creative you can design from scratch or you can use the Canva templates if it doesn’t come naturally.
Give it a go. I bet if you enjoy a bit of the creative, you’ll be hooked.
Next on my list is basically Google Tools!
Google offers so much in the way of freebies to help your business without having to spend a penny. The likes of Google Business Pages, Google Analytics, Google Trends and Google Alerts, are tools where you won’t need to have a marketing degree to see the benefit. There are elements where Google tools can get quite intense but you can keep it simple.
First, Google Business pages. A must for all businesses. It will help with local presence. It’s informative. Helps with SEO. But most importantly it provides a platform for validating your business activities.
Google Analytics, in short, helps you understand and analyse your website traffic. Your online audience. You don’t need a degree to understand the basics. Look at where your traffic comes from and which pages perform or don’t perform.
Google Trends will help you understand seasonal search behaviour trends in real-time. Basically select your country and search by a specific topic or look for what’s currently trending. All great food for thought to understand your marketplace and what the UK, (in our case), is most interested in when searching.
Many marketers use Google Alerts for reviewing mentions of their brand, key topics of interest or their competitors by entering keywords. However, a downside is that it doesn’t pick up on social media mentions. So it’s not perfect but it’s free and is set up so you receive automated updates. Worth a try.
Do you need some organising? Try Trello
Trello is a project management tool. It lets you work more collaboratively and get more done. Trello’s boards, lists, and cards enable you to organise and prioritise your projects really easily. The free version is fine for managing yourself, but you will need to upgrade for teams if for more than one user. It’s currently around a tenner a month with a 14 day free trial.
Hootsuite is another tool to try if you haven't already
Hootsuite is one of the first social media post scheduling tools. Users can integrate social media platforms and manage their accounts to save time. It helps you keep track and manage your social network channels.
I’ve tried lots of others, but I find Hootsuite one of the easiest. I use a paid for version but I have also signed clients up with the free version which lets users post up to 30 scheduled posts in a month. Scheduling your social media when time is limited is a massive help. But, I always recommend a healthy balance of scheduled and real-time content for social channels.
It can enable you to monitor what people are saying about your brand and help you respond instantly as well. Win win!
My final recommendations are to help with content writing
Content writing is basically anything from writing a website blog and website page content through to social media posts.
An important aspect of writing online content is to ensure you have no spelling mistakes, it’s grammatically correct and that it passes search engine readability scoring. Spell check obviously is a must. Grammar isn’t always as easy to check.
Try Grammarly and Hemingway
With Hemingway, type or paste your content in this free editor and you’ll receive a score. The score covers readability, passive voice and word repetition. Plus lots more.
Grammarly is an accurate online grammar checker tool available online. It helps eliminate errors in article writing, messages, posts & efficiently improves your text content.
These are just a handful of resources which can help with your digital marketing. Try not to be put off by thinking such tools are only for the marketing experts. There are plenty of options which will make your life easier when it comes to marketing your business online.
If you need any guidance on any of the topics I mention in my marketing blogs, please don’t hesitate to get in touch. Visit my contact page and complete the online form, ping me an email to firstname.lastname@example.org or send me a DM on any of my social media platforms.